Much of the success of Paramount Pictures’ Iron Man movie has come from its advertising campaign reaching fans of Spiderman 3, the previous superhero blockbuster, according to (pdf) data released Integrated Media Measurement Inc. (IMMI). (more…)
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Much of the success of Paramount Pictures’ Iron Man movie has come from its advertising campaign reaching fans of Spiderman 3, the previous superhero blockbuster, according to (pdf) data released Integrated Media Measurement Inc. (IMMI). (more…)