Mobile Social Networking Starting to Gain Momentum
A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, accessing social networks over the mobile internet, according to research from Nielsen Mobile....
View ArticleTop 10 Travel Destination & Accommodation Websites – March 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Map Websites – March 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Iron Man’ Ad Campaign Netted ‘Spiderman 3′ Fans
Much of the success of Paramount Pictures’ Iron Man movie has come from its advertising campaign reaching fans of Spiderman 3, the previous superhero blockbuster, according to (pdf) data released...
View ArticleUS Consumer Sentiment Inches Up after Six Months of Declines
Americans’ economic enthusiasm rallied slightly this month, increasing nearly 10 points and reversing six straight months of declining confidence, according to the most recent results of the RBC CASH...
View ArticleNetwork TV Schedules in Trouble, but Audiences Loyal to Programs
Consumers are growing disenchanted with their television experience but are nonetheless loyal to their favorite programs, showing a marked preference for content over its delivery method, according to...
View ArticleiPhone Users Satisfied, but Many Carry Second Mobile Phone
Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget – some even say it’s displacing their laptops – though many also carry a...
View ArticleTop 10 Auto Manufacturer Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGift Cards and Cash Most Popular Graduation Gifts
Gift cards (35.6%) and cash (56.8%) will remain the most popular graduation gifts, according to the National Retail Federation’s 2008 Graduation Consumer Intentions and Actions survey, conducted by...
View ArticleWealthy Women Flex Their Financial Muscles
Married wealthy women on average make almost two-thirds (64%) of a family’s purchase decisions, according to a Luxury Institute survey of women from households with $150,000 or more in annual income....
View ArticleDrop in Online Advertising Network Rates, Publisher Monetization
The US economic slowdown is having a notable impact on online ad network rates, resulting in a 23% drop in website monetization – with the average eCPM (effective cost per thousand impressions) falling...
View ArticleDifferences in Media Consumption among Racial Groups
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption...
View ArticleWikipedia US traffic Up 8,000% in Five Years, Driven by Search
Four of the five top referring websites to Wikipedia – which has grown nearly 8,000% over the last five years – are search engines, led by Google, according to (pdf) an analysis by Nielsen Online....
View ArticleAnother Good Year for Millionaire Households
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS’s...
View ArticleWeb Analytics Failing to Drive Business Decision-Making
Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives – just 18% of surveyed firms do so – according to the Online Measurement and...
View ArticleIAB, PwC: Internet Advertising Revenues Top $21B – Another Record
Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...
View ArticleTop 10 Automotive-Classifieds Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNielsen Measures the American Idol Phenomenon
A week before the finale of American Idol‘s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX‘s runaway hit and its contestants. (more…)
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